The Problems
Insurance industry is one of the business way that initially supposed to be one of the most prospective industry in Indonesia since the country have large people population. However, in the process of the industry, there are many problems which has been attached. Start from the market structure problems, until the customers’ ones.
Oversupply
There are over supply phenomenon between insurance producer and the consumers. Whereas, Indonesia with the population until 220 million people should be an affluent market to grow. So, what’s the problem? The affluent market has convoked may players to play within. So, the players is too many, and they just become minor companies so that they get difficulties to expand their operations. As we know, the market leader here only have 12,08% market share.
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